What is DRMA?

The Direct Response Marketing Alliance is designed to create networking opportunities among corporate marketers, direct response agencies, traditional advertising exec
utives and the television world.

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Francis Faces More Community Service After L.A. Fed Court Sentencing

LOS ANGELES – On Monday, a Los Angeles U.S. District Court judge sentenced Mantra Films Inc. and “Girls Gone Wild” founder Joe Francis to 200 hours of community service, in addition to two years probation and a $500,000 fine, for his role in failing to document the ages of young women who appeared in his famous “Girls Gone Wild” videos. The fine was originally announced on Sept. 12, 2006 as part of a plea deal with federal courts in Los Angeles and Panama City, Fla.
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Women Read More Direct Mail Than E-Mail Advertising 

 BALTIMORE – A new study released by Vertis Communications has found that 85 percent of women between the ages of 25-44 read printed direct mail advertising, despite the increase of electronically distributed advertisements. The study also finds that 54 percent of women surveyed who have access to E-mail read the E-mail advertisements, consistent with the results of the prior year’s survey.
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KaZaA Creators Unveil New Web TV Service

NEW YORK- The dynamic duo behind music sharing service KaZaA and Skype have unveiled what will become the newest innovation in online video: Joost (pronounced “juiced”).
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Survey Finds Telecommuters Less Likely to Advance Than Office Peers

LOS ANGELES – Employees who work from home are less likely to get promoted than their peers who go to the office daily, according to a new study that surveyed 1,300 executives. The survey was released on Jan. 16 by the Los Angeles-based executive search firm Korn/Ferry International.
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Inter/Media Adds 2 to Group of Companies
ENCINO, Calif. — On Jan. 17, the Inter/Media Group announced the addition of two new companies to its group of businesses — Inter/Media Interactive and InterQuantum Inc. The two new businesses join the Inter/Media Group’s five other companies, including Inter/Media Advertising, Inter/Media Time Buying, Inter/Image Productions, Inter/Post Productions and Mediapoint Network, marking a further expansion of the 33-year old advertising agency’s reach.
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